When I looked at your landing page, I scrolled down quickly thinking 'cool another PM tool. Positioning yourself as specifically designed for solo and small team project management to me is an underserved market. Before long every project management tool becomes a large team project management tool because of this. You might be able to make them work for a solo or small team, but they tend to be focused on larger teams, because as mentioned previously, those tend to be the customers spending the most money and they ask for features and they get made. Most project management tools are designed for tons of people. That to me is very appealing because these don't really exist very well. I really like the positioning of 'a project management suite for solos and small teams'. I did see that your prices are lower so you might try positioning based on lower prices than your competition, if you have carefully chosen those price points. If you hope to replace chat, docs, collaboration, calendar, and journaling, that’s a big change for people who stepped in just looking for task management. It also runs counter to building an “all in one” tool. Note that I don’t think this really differentiates too much from clickup which has personal productivity options, and as you get bigger you know customers are going to ask for more and more features, because that’s what they do, and we also know that business accounts are the money makers in this market. Instead, it might make sense to go more with all the features you need, nothing you don’t angle. It might be that you’re excellent at UX but that needs some comparative examples to see how you have differentiated things. But, if they had tried Trello, that’s far from complex, as you say it doesn’t have the features you think are needed, so you are more complex than that. You’re marketing this as having “less complexity” which first of all, isn’t going to appeal to people unless they’ve already used the other tools. I would think about your positioning some. Let me know if you have any feedback or questions! If these resonate with you, then give Upbase a try. Now I can use Upbase to collaborate with my team AND manage your personal stuff at the same time, without all the bloat. Apart from team collaboration, I added many personal productivity features, including Weekly/Daily planner, Time blocking, Pomodoro Timer, Daily Journal, etc. I try to make it clean and simple, without all the bells and whistles. They are useful for organizing my work, but not great at helping me stay focused to get things done. Most importantly, most of these tools tend to be focused on team collaboration and completely ignore personal productivity. Some others, like Trello, are too limited for my needs. Most of them are overly complicated and painful to use. I've tried so many project management tools over the years (Trello, Asana, ClickUp, Teamwork, Wrike, Monday, etc.) but they've all fallen short. Over the past two years, I've been building Upbase, an all-in-one PM tool.

Clickup vs trello